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About
After working for 20 years in the beauty industry, Simon Ford founded Profound Brands to support businesses in tackling the challenges of the market today. Following a diverse career including Retail Management, Wholesale, PR & Communications, Ecommerce, Brand Management, and culminating in Regional Leadership roles... you get used to facing problems and finding solutions.
In addition to opening retail boutiques, launching brands into leading retailers, and opening new distribution markets, B2B sales has been a consistent thread for over a decade having sold beauty products into hotels, airlines, gyms and restaurants and worked with partners to develop new formats & ranges for the sector.
Services
Profound Brands was created to support beauty companies and retailers navigate the fast-paced industry. Commercially-focused, yet people oriented, the goal is to grow equity by protecting the top & bottom line through cost-effective marketing campaigns and consumer-focused distribution choices.
People buy products, but they buy-into brands, so it's crucial to get the balance right for long-term, sustained growth.
Consulting on Beauty | Retail | Amenities
Let's get to work.